The Bachelor of Fine Arts (BFA) Major in Visual Communication program is a comprehensive course of study designed to develop students’ artistic abilities and conceptual thinking skills in the context of visual communication. This program combines artistic creativity with practical skills in design, illustration, and multimedia to prepare students for careers in various creative industries.
Bachelor of Fine Arts Major in Visual Communication
Key Components
- Artistic Development: The program emphasizes the development of artistic skills through courses in drawing, painting, photography, and other traditional and digital art mediums. Students are encouraged to explore their creativity and develop a personal artistic style.
- Visual Communication Principles: Students learn the principles of visual communication, including composition, color theory, typography, and graphic design. They gain an understanding of how to effectively convey messages and ideas through visual means.
- Technology and Multimedia: The program incorporates training in digital tools and multimedia software used in contemporary visual communication, such as Adobe Creative Suite. Students learn to create digital illustrations, design layouts, and produce multimedia content for various platforms.
- Conceptual Thinking: Students develop conceptual thinking skills, learning how to analyze design briefs, generate ideas, and solve visual communication problems creatively. They explore the role of design in shaping culture, society, and human behavior.
Program Education Objectives (PEOs)
- Exhibit Core Filipino Values: Produce art and design professionals whose creative works reflect core Filipino values, promoting cultural identity and heritage.
- Demonstrate High Competencies: Foster individuals who demonstrate high levels of competency in artistic production, both locally and internationally, showcasing excellence in their craft.
- Commitment to Nation-Building: Cultivate professionals who are dedicated to nation-building and lifelong learning, actively contributing to the development and enrichment of Philippine society.
Departmental Goals
- Quality Instruction: Provide quality instruction to fully develop students’ learning skills and competence essential for a career in Fine Arts.
- Mold Complete, Confident Artists: Shape complete, confident, critically aware, and self-motivated artist-students with a sense of moral purpose in their profession.
- Curriculum Enhancement: Strengthen the Fine Arts curriculum to develop students’ conceptual, imaginative potential, and technical skills necessary for artistic expression.
- Cultural Awareness: Enhance awareness and appreciation of visual arts and culture within local communities, fostering a regional and global perspective.
Departmental Objectives (Upon Graduation)
- Conceptualization and Implementation: Graduates should possess the ability to translate conceptual ideas into tangible artistic productions, especially within advertising contexts.
- Application of Design Tools: Students should be proficient in applying various design tools and techniques to create visually compelling and creative works.
- Environmental Impact Management: Develop skills to manage the aesthetic impact of designs on the environment, promoting environmentally friendly and stress-reducing designs.
- Promotional Strategies: Equip graduates with the ability to create and execute promotional strategies that are visually appealing and purposeful, benefiting society as a whole.
Career Opportunities
To mention a few opportunities, graduates may pursue careers paths as:
- Creative Directors
- Visualizers
- Film and Video Editors
- Art Directors
- 2D Animators
- Creative Designers or Consultants
- Graphics
- Packaging
- Corporate Identity
- Multimedia
- Visual Merchandising
- Professional Photographers
- Photojournalists
- Storyboard Artists
- Practicing Artists
- Gallery Apprentice
- Curators
- Cultural Workers
- Design Managers
- Copywriters
- Marketing officers
- Print Production Practitioners
- Illustrators
- Advertising Account Executives
- Art Educators
Overall, the Bachelor of Fine Arts Major in Visual Communication program equips students with the artistic skills, technical knowledge, and creative thinking abilities needed to pursue rewarding careers in the dynamic field of visual communication.
